Artificial intelligence

It’s not about being first,
it’s about creating things that last.

We transform your desire to thoughtfully use artificial intelligence into an effective, impactful business.

We do this by helping you:
Identify AI ideas with impactful potential
Assess where AI can make processes more effective
Test the value of an AI idea
Measure return on investment for AI
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The attention on AI is a blessing and a curse

We like it because...

There’s an audience far beyond technology experts starting to understand the potential of AI
The hype means financial investment which creates opportunities to truly innovate
Convincing organisations to use AI has never been easier

We worry because...

With so many opinions in all directions, it’s hard to navigate and know what to listen to
Things are changing so fast it’s hard for people to keep up to date with it all leading to poor decision making
People rush to make things without understanding the implications

Our approach to using AI, thoughtfully

History has a habit of repeating itself, and we’ve seen hype cycles before: the opinions, the buzz, the large investment, mass adoption and then POP the hype dies down and the focus moves elsewhere.

This cycle of AI does feel slightly different given the reach and scope for innovation, but there are still some important main stays when it comes to working with AI and most emerging technologies.

These main stays form the basis of our approach to working with AI, so that we have the best chance of creating effective and impactful AI solutions that persist long after peoples attention has moved on.

01.

AI's success hinges on understading the value to people

The AI you build is only as good as your understanding of your customers and employees that are using it.

02.

Leverage the opportunity hype provides, but the potential of AI stays the same

AI didn’t get better just because everyone is talking about it. The hype creates the opportunity for stakeholder focus and investment in AI innovation.

03.

Hype creates opportunity, the potential of AI stays the same.

Don’t build AI for AI’s sake, it’ll be a very complex and expensive waste. Ensure any solutions align with the organisations goals and value proposition and use AI for what it’s best at.

04.

Consistently consider the ethics of the solution

Prioritise ethics and responsible AI practices throughout. Be aware of biases in data and algorithms, and take steps to mitigate them. Ensure transparency in decision making processes, and consider the ethical implications of AI solutions on individuals and society.

05.

When attention moves on from AI, your solution should still be valuable

We know the bubble will burst, the hype will die down, when it does make sure you still have an AI solution that is successful, because getting financing for it will be much harder.

How we bring thoughtful AI to life

The services we offer reflect our manifesto and belief in AI to create impactful change for people. That’s why we offer:
Workshops on the uses of effective and ethical AI
AI ideation and prioritisation
AI vision and concepting
Design, build and testing of AI concepts
Measurement and learning frameworks on the success of AI

We want to hear your perspective on AI, let’s talk

Drop us a mail at contact@elsewhere.team
Book a meeting

There’s more to us than just AI

The people part

The impact part

The technology part

Elsewhere is on a mission to transform your vision for how to improve the world into thriving, impactful businesses. This means our work doesn’t stop at AI. We help with customer research, impact measurement and other emergent technology too.
Find out more